GDP Contribution of the Creative Industry in Severozápad – Creative Industry vs. GPD

A comprehensive visualization showing the GDP contribution of the creative industry in the Severozápad region, following the same format as the one for Upper Austria.

The visualization shows:

1. Pie Chart: Creative Industry by Subsector
   • Software & Games: 27.8% (CZK 3,218 million)
   • Advertising & Marketing: 18.6% (CZK 2,156 million)
   • Publishing & Print Media: 17.0% (CZK 1,968 million)
   • Architecture: 13.3% (CZK 1,534 million)
   • Film, TV, Radio & Photography: 10.0% (CZK 1,157 million)
   • Design & Visual Arts: 7.0% (CZK 812 million)
   • Music & Performing Arts: 6.3% (CZK 730 million)
2. Bar Chart: Growth Comparison
   • Shows the creative industry’s growth compared to overall GDP growth for 2018-2022
   • Unlike Upper Austria, the creative industry in Severozápad has generally grown more slowly than the overall economy
   • Both experienced significant contraction in 2020 due to the pandemic
3. Data Table
   • Provides detailed numbers for each subsector
   • Shows absolute values, share of the creative industry, and share of total regional GDP
   • Highlights the total contribution: CZK 11.6 billion or 2.84% of regional GDP

Key differences compared to Upper Austria:

• Smaller overall contribution: 2.84% of GDP in Severozápad vs. 4.05% in Upper Austria
• Different growth dynamic: Creative industries grow more slowly than the general economy in Severozápad, while they outperform in Upper Austria
• Employment: 11,500 people in Severozápad vs. 24,000 in Upper Austria
• Subsector balance: Traditional sectors like publishing maintain relatively stronger positions in Severozápad

This comparison helps illustrate one aspect of the different economic development paths these regions are taking, with Upper Austria more successfully integrating creative and knowledge-intensive sectors alongside its industrial base.