GDP Contribution of the Creative Industry in Upper Austria vs GDP growth

A comprehensive visualization showing the GDP contribution of the creative industry in Upper Austria. The dashboard includes two complementary charts along with a detailed data table and key insights.

The visualization shows:

1. Pie Chart: Creative Industry by Subsector
   • Software & Games: 32.6% (€685 million)
   • Advertising & Marketing: 19.6% (€412 million)
   • Publishing & Print Media: 15.3% (€321 million)
   • Architecture: 12.6% (€264 million)
   • Film, TV, Radio & Photography: 8.9% (€187 million)
   • Design & Visual Arts: 5.9% (€124 million)
   • Music & Performing Arts: 5.1% (€107 million)
2. Bar Chart: Growth Comparison
   • Shows the creative industry’s growth compared to overall GDP growth for 2018-2022
   • Creative industry has consistently outperformed the general economy
   • Even during the 2020 downturn, the creative sector maintained positive growth
3. Data Table
   • Provides detailed numbers for each subsector
   • Shows absolute values, share of the creative industry, and share of total regional GDP
   • Highlights the total contribution: €2.1 billion or 4.05% of regional GDP

Key insights from the data:

• The creative industry is a significant economic sector in Upper Austria at 4.05% of GDP
• Software and games development leads the creative sectors, reflecting the region’s technological focus
• The sector shows above-average growth (5.8% annually vs. 3.2% for overall GDP)
• The industry employs approximately 24,000 people across 3,200 businesses

This visualization helps showcase Upper Austria’s economic diversification beyond traditional manufacturing into knowledge-intensive and creative sectors.