Cross-Innovation: Enhancing Industrial Inspiration and Resilience
Creative Collab
Interactive day with creatives and CEO's of technical companies: brainstorm about real challenges
Overview
What has been done
We invited 45 creative students and entrepreneurs along with the CEO's of 2 companies at the Talent Campus in Pelt (former industrial area porducing zinc). In the morning we started with general welcome and introduction about the project and the day. Then we split up in two groups, each group went on a site visit in the company. During the "pokébrain" lunch (enjoying pokébowl and using your brain) the CEO's presented their companies and pitched their future challenges. in the afternoon the group
Why was it needed locally
Stimulate interaction between technical and creative professionals to promote creativity, communication, collaboration, and self-reflection in innovation-driven contexts.
Target Groups: How were they activated
University / college – LUCA School of Arts
Benefit: Match between education and company: they showed their creative skills and taltens to future possible employers / clients
Activation: personal invitation via de docent van de laatstejaars porduct design, in overleg met het departementshoofd is overeengekomen dat deze deel zou uitmaken van het curriculum
Industrial / technological SME – Burocad (printing) & PAMI (office furniture)
Benefit: tijdens de brainsstormsessie zijn er veel ideeën vrezameld om de voorop gestelde uitdagingen aan te pakken.
Activation: mapping possible companies, intensive personal contact with CEO's through our network and the network of the local municipality, presentation to local associations of industrial companies
Creative SME – creative (solo) local entrepreneurs
Benefit: close contact with students (furure emplyees) as well as companies (future clients / suppliers),
Activation: mapping individual creative entrepreneurs individually as well as through local local associations of creatieves, and through the network of the local freelancer
Resources Required
Staff
2 persons : bedrijven uitdagingen scherp stellen + brainstorm sessies leiden
Space
Talent Campus (hub educational / entrepreneurial stakeholders in Pelt) and site visits (companies)
Equipment
screen, laptop, transport, flipcharts, Post It notes & pens, tables and chairs
Budget
Small: below 2,000 €
Basics: Mechanism and Method
Core Mechanism
Formats deployed
Methods applied
- Site visits: - guided tour (duration: 1,5 hours) in the company by the CEO<br /> - group was split in two: each group visited one company
- Cooker pressure method: Brainstorm sessions in 6 groups <br /> 3 challenges per company (6 in total)<br /> 6x 10’ per challenge (<br /> 15’ clustering of ideas by table leaders<br /> 6x 5’ feedback of each challenge
- Networking: - during breakfast and lunch<br /> - name badges for all participants<br /> - network drink to end the day
Steps taken
Preparation
3 months
- select partners: VLAIO, Talent Campus, gemeente Pelt,
- mapping companies: presentation Focus Noord, persoonlijk contact, bezoeken,
- find the creatives: contact met universiteitn en hogescholen (creeatieve opleidingen)<br /> ondernemers<br /> CLIP (POM Limbirg
- event organisatie: pracitcal organisation and planning: locatie, transport, catring, materialen, communicatie
- communication: event page, inschrijfformulier, DM campagnes via e-mail, socials media posts, newslteers, press contact,
Event execution
2 days
- prepration (opbouw):
- welcome coffee:
- Site visits:
- Pokébrain:
- Brainstorm:
After event
2-3 weeks
- reporting: resultaten verzamelen, partners bedanken
- communcation: bedankt emailing, delen van resultaten, terugblik op de socials
Results & Outcomes
Measurable Outcomes & Impact
- Improved transversal skills: samenwerking tussen creatieves and bedrijven, wisselwerking, ook tussen creatives onderling (Arktos, studenten, ondernemers), sector overschrijdend
- Stakeholder awareness / network extensions: versterken van lokale netwerk, samenwerking met parnters
- Business models: collab day = easy to copy paste in regio's, andere bedrijven andere deelnemers
ondernemers , hub in Noord-Limburg, Startreeks voor creatieve jongeren
business model
“Versterking van transversale soft skills en sectoroverschrijdende inspiratie in industriële Soft skills zoals creativiteit, communicatie, samenwerking en zelfreflectie worden ingebracht in technisch-georiënteerde economische en administratieve omgevingen.
waarin creatieve professionals en technische experts samenwerken aan maatschappelijke en technologische uitdagingen > op een informal (speels) manier creatieve skills laten zien aan technische bedrijven
Participant Satisfaction
enquete resultaten! veel positieve reacties, zowel van de bdeijven (naar huis met goede ideeën) als deelnemers: geïnspireerd door real life challenges, aangename dag met veel afwisseling van plaats, ruimte en samenstelling van de groepjes
Evaluation Results
- geen: geen
DOs & DON'Ts
- activate your network: bbb
- georganiseerde bedrijfsbezoeken: inspiratie
- inpirerende venue: goede uitvalsbasis, voorzien van de nodige equiipmet
- vroegtijdig stakeholders inschakelen: VLIAO, scholen, co-creation!
- Katja?: tekst
- nog een: ja zeg!
Outlook
- Start traject: voor creatieve
- Hub in Pelt: ondernemerschpa en creatives connecteren
- invite CEO's of campnay: involvment + 'gewicht' aan de dag
- Bedrijfsbezoek: inspiratie en duidelijk beeld van wie het bedrijf is, wat ze doen en waar de uitdaingen liggen
- ownership of creatives: geef de creatieven een rol in de brainstorm
- target groups: make a slection of creatives form target groups you need/prefer, i.e. no students, no entrepreneurs
- 1 location: 1 company = in-house brainstorm session (visit + session in one place)
Participant Testimonials & Impressions
Impressions
Replicate This Application?
Access the complete implementation guide and connect with the team
Contact: Esther Vandebroek
Phone: +32488816955
Email: esther.vandebroek@stebo.be
Need more information?
Project manager:
Franziska Görmar
IfL - Leibniz Institute for Regional Geography, Germany
Email
This project is supported by the Interreg CENTRAL EUROPE Programme with co-financing from the European Regional Development Fund.
Find more information about the x-Inno Radar project on the Interreg CE projectwebsite.
x-Inno Radar is a project of: 
Creative Region Linz & Upper Austria Gmbh, 
The Regional Chamber of Commerce of the Karlovy Vary Region, 
Padova Chamber of Commerce, Industry, Crafts and Agriculture, 
Creative Industry Košice, n. o., 
BSC, Business support centre, ltd., Kranj, 
Regional Development Agency in Bielsko-Biała, 
Stebo Competence Centre Community Developmentm, 
Association of Cultural and Creative Industries Chemnitz and Region (Creative Chemnitz), Leibniz Institute for Regional Geography – Germany, Otelo Cooperative